Opel Astra, the dominant European Auto of the Year, has been chosen as a Victor for the 2017 Wesbank South African Auto of the Year (COTY) competition. This is a back to back fruitful year in which an Opel has been named COTY finalist in South Africa after ADAM and Corsa were voted as finalists previously.
The Astra which was launched in South Africa in April last year has gotten incredible awards from SA media and world-wide alike. Loaded with safety and driving security, infotainment and driver assistance innovation, the Opel Astra is a distinct advantage in the average size hatchback segment giving purchasers access to innovation generally saved for luxury vehicles.
“We’ve won the huge European prize and it would be a great esteem to add the local trophy to our cabinet,” remarked Brian Olson, VP vehicle deals, administration, and promoting GM Sub-Saharan Africa. “There’s no doubt that Europe’s top automotive communicators found the Astra to be the best of the best and we hope that evaluators from the South African Guild of Motoring Journalists reach the same conclusion. Local customers have certainly recognized the Astra as the best in its class, so far demand has far outstripped supply with the new Astra achieving its best market share in 20 years”
Clearly, COTY achievement is not new to the Opel brand, both here and abroad. In 1985 a past Astra generation was the European COTY, while on the SA market Opel products were picked by the SAGMJ evaluators as their benchmark auto in 1991, 1994 and 1995.
Over a significant time span Astra models unmistakably have what it takes to win. The current Astra has arrived at the midpoint of near 100 units a month since dispatch, and holds around 10 percent of the C-section hatchback piece of the overall industry, April to August.
An incredible achievement once again for the Opel brand and Astra in the hatch segment.
Pop in to CMH Umhlanga GM for a demo on this multiple award winning Astra.